Swarovski Charity Event

In order to support Breast Cancer Awareness, the Swarovski store in Regent's Street was transformed from its traditional white interior to a glowing pink.

The unique challenge was to create a pink glow around the room whilst keeping the lighting on the crystal displays white enough to keep them sparkling beautifully. Large white 'trees' were displayed in the window with little pink bows representing every donation tied to the 'branches'. For the VIP event on the final evening we created a misty effect in store with beams of light creating a 'light through the forest' effect. All cable runs were concealed using custom trunking around the perimeter of the room which helped us to keep the sleek and stylish look of the store unaltered.